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Details


TVlize is a company that specializes in improving and socializing TV. At TVlize, we are changing the TV experience both for viewers and broadcasters. Viewers will be able to participate in shows by commenting at any time, tagging a point of time, ansewring a survey and changing the course of action of a show. TVlize can also allow people to use their desktops, tablets or smartphones to watch TV. Viewers will move from lean-backward to lean-forward experience once they feel they can read comments from friends and peers and comment back. Viewers will have their own social networks within TVlize to share comments and tags on a show either privately, in a group or publicly.

Broadcasters can use TVlize solutions to get accurate statistics, know when viewers join a program and when they leave and how much they are interacting with the program. TVlize can also allow broadcaster to embed HTML content with the show being broadcasted so that viewers can get more information from the show or links pointing to deals or discounts.

TVlize also provide other mining and profiling products for broadcasters enabling them to divide viewers into groups and recommend shows to them or do targeted advertising.

Story


We came with the idea when we were watching a soccer match with friends. It is clear that all people are shouting at the same time when there's a missed chance or a goal that has been scored. The idea was to label moments on the video through crowd-sourcing. We also wanted to allow users to comment on a video in a specific time. Comments can then be replayed while users are rewatching shows and movies thus enriching the video content itself.
We worked on the idea for several iterations and we discussed it with friends to make sure it's attractive. It was clear that everybody was interested in the idea and its impact.

Lean-backward To Lean-Forward

One of the things we disliked most about TV experience is the lean back experience where people are passive viewers who just watch with almost no interaction other than switching to another channel! We thought that this should change and we should enable people to comment and enrich the TV experience.
We can't change how TV is being watched but we can open a channel through PC & Mobile for people to comment and interact

History

One of the things we disliked most about TV experience is the lean back experience where people are passive viewers who just watch with almost no interaction other than switching to another channel! We thought that this should change and we should enable people to comment and enrich the TV experience.
We can't change how TV is being watched but we can open a channel through PC & Mobile for people to comment and interact

The Problem for viewers

There's no one place where users can watch TV and still interact with it. Most viewers now use social networks (Facebook, twitter and google+) to comment on the show while it is being broadcasted. While this method is social, still it is lacking the important component of being in real-time. The comments are in also not public.

The Problem for broadcasters

One of the toughest challenges for broadcasters is to estimate the number of viewers in real-time. This number is usually estimated as average people who watch most part of the show. Broadcasters don't have any information on when viewers are switching the channel or leaving the show.
Since our solution will be monitoring people's viewing and interaction with the show, then we can easily not only tell when a viewer is watching but also how much they are involved in the show currently.

Team


  • user

    Ali Ahmad

    Founder at TVlize, Mentor at FasterCapital. Studied at Ohio Northern University. Linkedin Profile

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